Multimedia, being a computer-based interactive communication process incorporates text, graphics, sound, animation, and video. As it is interactive, this type of communication process enhances communication and aids in transmitting messages across to audiences. Therefore, multimedia has become the latest marketing tool in recent years.
No matter what sort of industry one is in, what service or product one is promoting, multimedia always comes in handy. Taking the sale of music products as an example; how does the use of multimedia promote great music products?
I chanced upon the webpage of Nevada music (http://www.nevadamusic.co.uk/) and thought they cleverly utilize technology and bring music and the visitors of their site to a higher level of multi-sensory experience. Nevada music, located in Portsmouth on the South coast, stocks a massive range of guitars, keyboards, drums, amplifiers etc... Nevada has great products and the design and layout of their website reflects this. In addition, their webpage gives visitor the same kind of rich and immersive experience as if they were actually walking into the store itself.
The site is full of interactivity and its content feature-rich. The site uses targerted search using the familiar keyword route and the results presented by 'price', 'category', and 'brand'. This ensures that users find content which is absolutely relevant to them and avoids running through endless pages of search results. As customers, users will usually want to learn more about the brand, manufacture, and history of the product in addition to savouring the beautiful images of the product outlook. This was clearly thought for, as the webpage as a 'focus on' section that presents the background and key facts behind a brand.
On all product pages, there is also a 'customer product review' feature. This ensures that potential customers will be aware of what's good and what's not about each product. The 'related products' feature in the basket page and 'gig stig' feature, an independent review of all products sold by Nevada, also helps to create knowledge connection and promote an individualized experience.
What I find interesting about the use of multimedia for Nevada music is the fact that for this particular online site, many multimedia disadvantages have been overcome. There is a clear structure, and is not text intensive. Furthermore, feedback can be given, hence it is nowhere near non-interactive. Lastly, visiting this site does not make me feel overwhelmed by the information provided, thus I would say it does not promote cognitive overload. All in all, the use of multimedia by Nevada music for marketing and promotion impressed me greatly.
No matter what sort of industry one is in, what service or product one is promoting, multimedia always comes in handy. Taking the sale of music products as an example; how does the use of multimedia promote great music products?
I chanced upon the webpage of Nevada music (http://www.nevadamusic.co.uk/) and thought they cleverly utilize technology and bring music and the visitors of their site to a higher level of multi-sensory experience. Nevada music, located in Portsmouth on the South coast, stocks a massive range of guitars, keyboards, drums, amplifiers etc... Nevada has great products and the design and layout of their website reflects this. In addition, their webpage gives visitor the same kind of rich and immersive experience as if they were actually walking into the store itself.
The site is full of interactivity and its content feature-rich. The site uses targerted search using the familiar keyword route and the results presented by 'price', 'category', and 'brand'. This ensures that users find content which is absolutely relevant to them and avoids running through endless pages of search results. As customers, users will usually want to learn more about the brand, manufacture, and history of the product in addition to savouring the beautiful images of the product outlook. This was clearly thought for, as the webpage as a 'focus on' section that presents the background and key facts behind a brand.
On all product pages, there is also a 'customer product review' feature. This ensures that potential customers will be aware of what's good and what's not about each product. The 'related products' feature in the basket page and 'gig stig' feature, an independent review of all products sold by Nevada, also helps to create knowledge connection and promote an individualized experience.
What I find interesting about the use of multimedia for Nevada music is the fact that for this particular online site, many multimedia disadvantages have been overcome. There is a clear structure, and is not text intensive. Furthermore, feedback can be given, hence it is nowhere near non-interactive. Lastly, visiting this site does not make me feel overwhelmed by the information provided, thus I would say it does not promote cognitive overload. All in all, the use of multimedia by Nevada music for marketing and promotion impressed me greatly.
Multimedia indeed brings in lots of advantages to marketing purposes. Clients get to know about the company with just a few clicks and with multimedia it makes visiting the website an interesting one.
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