Monday, March 29, 2010

Internet ends traditional journalism?

It seems that as people are increasingly engage in the wired world, journalism falls to its death. Does the Internet really kill journalists? Though no one can predict what will happen in the future, but it is a growing trend that news organizations like newspapers and television news can no longer provide the same value to their customers as before. Journalists see their career paths die right before their eyes. There are even websites like Newspaper Death Watch and a Google Maps project that track job layoffs at newspapers across the United States. Because the Internet trains readers to consume news in ever-smaller bites with the rise of micro-blogging. This means the death of journalism as the Internet capture audience's attention and stop people from looking to newspapers and television for news. In addition, local newspapers have also been deeply weakened by the availability of free information on the Internet.

To top it up, the Internet is slowly taking over the role of "see it here first" journalism. 24-hour news station do not have the ability to cover all aspects of news. However, the Internet does. In a way, the Internet is like filling the blind corner of traditional journalism.

Furthermore, advertisers are not longer willing to waste money on a mass produced product. The technology revolution has allowed markerters to target advertising by gathering information about potential customers and then matching a product to customers' needs or desires. The Internet can do this, but newspapers and television can't. In all industries, high profit and low cost matters the most. Advertising on the Internet makes 10 times less revenue than in paper for the same audience.

Is this really the end of traditional journalism? Take into consideration this: Journalism is living a deep crisis. Internet is part of the problem. It destroys value. Google, and other web search engines are "stealing" content from online newspapers and index them in their databases, republishing without asking for consent and gain revenue by putting advertisers below them. Journalists who have went through all the hard work are not paid for this new support. It is as plain as it is. Their work is used but no new revenue is coming.

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